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Biggest Sportsbooks in the World

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Want to know which companies are among the biggest online sportsbooks and bookmakers in the world? We provide you with an extensive analysis of the largest gambling companies in terms of revenue, traffic, and number of clients.
One thing to remember is that the fact that a bookmaker appears on this list does not mean it is a good fit for you. Your betting strategy or gambling preferences might lead you to select a smaller bookmaker that does not make it to the top of the list but instead provides services or features suited to your needs.

Biggest Sportsbooks in the World

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Largest Sportsbooks by Revenue

According to Statista, a US-based business information provider, MGM Resorts is the largest gambling company by revenue in the world in 2017, after generating about USD 10.77 billion in revenue in the last year.


Company Billions US Dollars
MGM 10.77
Paddy Power Betfair 9.9
International Game Company 5.5
Landbrokes Coral Group 4.8
Scientific Games Corporation 4.6
GVC Holdings (Bwin, Sportingbet) 3.95
William Hill 3.86
Playtech 3.63
The Stars Group 3.44
Kindred Group (Unibet, 32Red) 3.3
888 Holdings (888sport) 1.33

Largest Sportsbooks by Monthly Traffic

The number of visits to a particular bookmaker is an important factor to consider when selecting where to place wagers online, as it speaks volumes about their reputation amongst punters.


Bookmaker Total Visits
Bet365 285.33M
Bovada.lv 13.58M
Betfair 12.34M
Unibet 10.01M
William Hill 9.61M
Bet-at-home 8.59M
Bwin 5.47M
Betonline 4.70M
888sport 1.56M
Intertops 1.20M
5Dimes 802.61K

You should still check whether a trusted, strict government authority regulates the sportsbook and explore its corporate history and market presence. However, large traffic to the website indicates that punters trust this particular online bookmaker.

Bet365 is the leading gambling company in terms of monthly traffic.


Overall List

  1. William Hill
    William Hill is a British bookmaker with a long and storied history dating back to 1934. With over 2,300 retail locations and a robust online platform, William Hill is one of the largest sportsbooks in the world. The company has a strong presence in the UK and Europe, but also operates in the US, Australia, and other markets. William Hill offers a wide range of sports betting options and has a reputation for offering competitive odds.
  2. Bet365
    Bet365 is a privately held sportsbook based in the UK. The company was founded in 2000 and has since grown to become one of the largest sportsbooks in the world. Bet365 operates in over 200 countries and has over 35 million customers worldwide. The company is known for its user-friendly platform, extensive betting options, and competitive odds.
  3. Ladbrokes Coral
    Ladbrokes Coral is another UK-based bookmaker with a long history in the industry. The company was formed in 2016 following the merger of Ladbrokes and Gala Coral Group. With over 3,500 retail locations and a strong online presence, Ladbrokes Coral is one of the largest sportsbooks in the world. The company offers a wide range of sports betting options and has a reputation for offering competitive odds and excellent customer service.
  4. Paddy Power Betfair
    Paddy Power Betfair is an Irish bookmaker that was formed in 2016 following the merger of Paddy Power and Betfair. The company has a strong presence in the UK and Ireland, but also operates in other markets around the world. Paddy Power Betfair offers a wide range of sports betting options and has a reputation for offering innovative promotions and competitive odds.
  5. 888Sport
    888Sport is a subsidiary of 888 Holdings, a publicly traded company based in Gibraltar. The company was founded in 2008 and has since grown to become one of the largest sportsbooks in the world. 888Sport operates in over 100 countries and has a reputation for offering competitive odds and excellent customer service. The company also offers a wide range of betting options, including live in-play betting.
  6. Betway
    Betway is a privately held sportsbook based in Malta. The company was founded in 2006 and has since grown to become one of the largest sportsbooks in the world. Betway offers a wide range of sports betting options and has a reputation for offering competitive odds and excellent customer service. The company also offers a user-friendly platform and a wide range of promotions for both new and existing customers.
  7. Unibet
    Unibet is a Swedish sportsbook that was founded in 1997. The company operates in over 100 countries and has a strong presence in the UK and other European markets. Unibet offers a wide range of sports betting options and has a reputation for offering competitive odds and excellent customer service. The company also offers a user-friendly platform and a wide range of promotions for both new and existing customers.